Presentation Title: You’re talking to me? Ensuring patient comprehension, motivation and personalization
Shared decision making is becoming increasingly prevalent, and patients are required to assume an active role in their own care, and in related decisions. Yet materials are often written so that patients don’t understand them, and don’t even feel invited to understand. Likewise, the meaning of medical data and statistics is often incomprehensible to patients, leading them to ask “is this good, bad, or indifferent?” I will demonstrate how this happens, and suggest various solutions for increasing patient comprehension, adherence, engagement, and a sense that the clinician is truly talking to them