For MM&A, the Human Delicate Side of Marketing
Consumer Behavior
For all the scientific tools that have fallen into our hands in the past few years, we are still largely falling short in our efforts to influence our audiences’ behaviors.
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The role of expectations in service evaluation: A longitudinal study of a proximity mobile payment service
Consumer Behavior
We develop and test a model that suggests that expectations influence subjective usability and emotional experiences and, thereby, behavioral intentions to continue use and to recommend the service to others. […]
On the BMJ: A novel take on personalizing digital health
Academic, Consumer Behavior, Medical
As a health professional, you know that digital health tools, such as wearables and apps, abound. You hope these help patients adhere to medication, monitor their blood pressure, manage their diet and other treatment, maintenance and prevention tasks which take place outside of the clinical encounter, and have an effect on health outcomes. You also know that these tools are not always effective. In fact, a systematic review found that only 39% of randomized control trials using mobile health to promote adherence to medication reported significant improvements between groups.
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Motivating weight loss moves in mysterious ways
Psychology Today
Motivating weight loss moves in mysterious ways.
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The (Missing) Human Factor in Advanced Technology
Industry and Press
Technology in and of itself cannot lead to behavior change. How then to integrate psychological knowledge into devices, websites and apps, to make them more effective?
Informations – und Kommunikationstechnologien im Gesundheitswesen
Academic, Medical
What are the challenges – and opportunities – facing eHealth in 2015? A global perspective.
Adherence App Appeals to Elderly
Industry and Press, Psychology Today
We often wonder whether apps can really help with older patients, or maybe digital health is just not right for those 60 and over. Turns out that when an app […]
The Delicate Human Side of Marketing Science
Industry and Press
Marketers like to think of marketing as art, not science. But most, if pressed, would confess that our business has at least reached the point of being a mixture of […]
Demographic and Health Related Data of Users of a Mobile Application to Support Drug Adherence is Associated with Usage Duration and Intensity
Academic, Medical
A wealth of mobile applications are designed to support users in their drug intake. When developing software for patients, it is important to understand the differences between individuals
who have, who […]
Measuring ‘decision quality’: Irresolvable difficulties and an alternative proposal
Academic, Medical
Although the task of involving patients in decision-making tasks has become the focus of increasing attention over the last decade, there is also a realization that we struggle to measure […]
Knowing Your numbers: a Scorecard approach to Improved Medical and Financial outcomes
Academic, Consumer Behavior, Medical
Health literacy and chronic diseases are inextricably linked. In order to make healthy lifestyle choices to prevent chronic disease, such as exercising or limiting alcohol intake, a person must first […]
Presentation Format Affects Comprehension and Risk Assessment: The Case of Prenatal Screening
Academic, Medical
We studied the effects of presentation formats (frequency, 1-in-N , and visual) and numeracy level on students’ understanding of prenatal screening results, as well as their risk assessment for having […]